Introduction To The Vit-Ra-Tox Seven Day Cleansing Program

Colon Cleansing

Whole Body & Cell Rejuvenation!

Toxemia (systemic poisoning) is the most pervasive condition that plagues our modern civilization. Never before in the history of mankind have our bodies been exposed to such a vast array of toxic substances from our food supply, the air we breathe, the water we drink and use to bathe, and electromagnetic pollution.

The effects these poisons have on the body can be observed in the rampant and growing number of degenerative and autoimmune diseases. The incidence of cancer (especially colo-rectal, breast, and prostate) and the number of individuals suffering from allergies has reached an all-time high.*

We at V.E. Irons, Inc. have observed this dramatic decline in health over the last 50 years. We firmly believe - and experience has demonstrated - that vibrant health can be regained through fasting, colon cleansing, and monitoring of the diet.*

The VIT-RA-TOX 7 Day Cleansing Program is designed to aid the body’s natural healing abilities by providing the immune system with what it needs: 1) proper nutrition is provided by our whole food supplements: #22 GreenLife®, #53 Wheat Germ Oil, and #57 Natural Source Vitamin C, and 2) proper elimination is provided by our #16 Detoxificant, #19 Intestinal Cleanser, #19A Herbal Supplement (sample size 14 tablets) and colon irrigation.

The VIT-RA-TOX Cleansing Program can be used on a daily “maintenance” basis. Or, for a more thorough cleansing, best results can be achieved when following our 7 Day Cleansing Program. This program integrates Nature’s requirements for healing; a clean and properly nourished bloodstream.

We know you will experience tremendous results on this program. It will assist in achieving a thorough cleansing of the bloodstream, which is imperative if true, vibrant health is to be achieved.*

vit-ra-tox detoxification system

Controlled fasting allows the body to focus its energy on cleansing and healing rather than digestion. So for 7 days you eat no regular or solid food. This may sound severe, but you will be consuming cleansing foods and whole food supplements that help detoxify and nourish the body.* By design, our products provide frequent and regular metabolic support and should be used on a Daily Maintenance basis as well as on the 7 Day Cleansing Program. This program is distinguished from herb-based cleansing programs which, if used regularly, often become irritating and over-stimulating to the bowel and can cause dependency and chronic dehydration.

VIT-RA-TOX products are of the highest quality. Great care has been taken to preserve the live enzymes in GreenLife®, Wheat Germ Oil capsules and Whole Beet Plant Juice tablets. These are not “high-potency” supplements, because Nature does not produce single nutrients in “high-potency.” Rather, Nature produces balanced nutrients combined with the essential synergists.

There are NO binders or fillers contained in these natural supplements. Only natural sweeteners such as Blackstrap molasses and honey are used in our Natural Source Vitamin C.

You can be assured of supplementing with some of the best products Nature has to offer and we are confident you will be amazed at the results of this program. Note: Certain persons, including so-called “experts,” may disagree with one or more of the foregoing statements. In any event, the views and opinions expressed have been developed over a period of many decades. This information is being supplied for education purposes only and is no way intended to replace medical advice. If you have a chronic disease or extreme ill-health, you should consult with your practitioner before using. These conditions must have guidance and assistance during any fasting or cleansing program. 

All cases are not alike in their response to detoxification. Results may vary considerably according to individual constitutions. Substitutions with other products are discouraged as they may vary the results of this program.

What you actually get out of your life will be determined far more by Your Health than by Your Wealth (PDF)

Click here for the 7-day Cleansing Program by VIT-RA-TOX (PDF)

Click here for the The Healthview Newsletter - interview by Mr. VE Irons (PDF)

Click here for the Before or after 7 day cleansing program (PDF)

Click here for the VIT-RA-TOX Order Form (PDF)

dr jensen guide to better bowel care

To order book or other VIT-RA-TOX products see VIT-RA-TOX order form

vitratox detoxification products

The V.E. Irons Vit-Ra-Tox Product Line

We are proud to offer these fine whole food supplements and detoxification products.

With nearly 60 years of product quality and results that stand the test of time!

#59 Cleansing Kit - Seven Day Cleansing Program

7 day cleansing kitThis kit contains the five items necessary for the Seven Day Cleansing Program in a special package with instructions. Also included is a sample bottle of the #19A Herbal Supplement.

This kit can also be used as a daily maintenance to derive the benefits of nutritional supplementation and calorie restriction when used as directed on each bottle. You may choose to purchase the #48 Whole Beet Plant Juice Tablets separately to complement this program, as they provide nutrients for normal blood and liver functions.

The 7 Day Cleansing Program is designed to reduce your food intake, while providing the vitamins, minerals and other nutrients that your body needs. This program is an integrated system of self-purification that combines the benefits of fasting, a fibrous intestinal cleansers, nutritional supplements and daily enemas. (Note: this is a whole food supplement cleansing program - not herbal based.) You will be amazed at the rejuvenating and beneficial results of this program. With Vit-Ra-Tox's nearly 60 years of quality, you can be assured of the best products Nature has to offer!

For more information on the Vit-Ra-Tox Seven Day Cleansing Program, please contact us. 

Cleansing Kit (Contains one bottle of each: #16, #19, #22, #53S, #57). The #48 Whole Beet Plant Juice Tablets are optional. 

Please specify the addition of this item when ordering.

#15 Cod Liver Oil

cod liver oilThe Vit-Ra-Tox #15 - Cod Liver Oil is a rich source of natural vitamin A, Vitamin D, and the essential fatty acids, linoleic, linolenic, arachidonic EPA and DHA acids. These nutrients are critical for normal metabolism, brain, and nerve function, protecting and building the immune system. EPA and DHA are long chain, omega-3 fatty acids found in cold-water fish and marine mammals, and are well recognized for supporting the cardiovascular system. Consumption of omega-3 fatty acids may reduce the risk of coronary heart disease. FDA evaluated the data and determined that, although there is scientific evidence supporting the claim, the evidence is not conclusive. Nutritionists recommend supplementing the diet with a small amount of cod liver oil during the winter months to ensure adequate dietary intake of vitamins A and D.

Recommended Daily Dosage:

One-half to one teaspoonful in orange juice, every morning, year in and year out. This insures getting the X-Factor.

  • Adults and children over 12 years: 1/2 - 1 teaspoon
  • Infants: 1/4 teaspoon
  • Expectant or Nursing: 1/2 - 1 teaspoon

If you are having trouble digesting the Cod Liver Oil, you can use our Pro-Gest (#56) product to help aid in creating the necessary acidic medium inside the stomach as well as Calphonite #38 which is also naturally acidic. This will allow for proper digestion and assimilation.


  • 100% Pure Norwegian Cod Liver Oil
  • 1000 I.U. of Vitamin A per gram
  • 100 I.U. of Vitamin D per gram
  • 1/2 tsp. provides 2420 I.U. Vit. A and 242 I.U. Vit. D 

#16 Detoxificant

vit ra tox bentonite productsThe Vit-Ra-Tox Bentonite Products are made from one of the natural volcanic ashes. They are processed to remove the clay, mica, silicates, and surface dirt; the remainder is put into a suspended colloidal state which retains most of its natural minerals and mucilaginous properties. In other words, what we have left is pure Montmorillonite.

The Vit-Ra-Tox Detoxificant is a natural and powerful detoxificant derived from bentonite, a mineral-rich volcanic clay. For centuries, native tribes around the world have recognized and benefited from the healing properties of bentonite clay in internally and externally applications. It has been used to prevent amoebic dysentary and diarrhea.

Through a unique process the Bentonite clay is refined, removing mica and impurities, in order to concentrate the active detoxifying ingredient, montmorillonite. This procedure places montmorillonite into a colloidal suspension and retains its innate negative charge. These properties allow the powerful adsorption (physical binding) of positively charged substances. (Most metabolic, environmental, and chemical wastes are positively charged.) Montmorillonite possesses the ability to adsorb (or physically attach), about 40 times its own weight in positively charged substances present in the alimentary canal. Because Montmorillonite has such strong adsorptive properties, it tightly binds materials to be excreted in the urine and feces.

The Vit-Ra-Tox Detoxificant is beneficial in relieving diarrhea and abdominal cramps, as well as the accompanying symptoms of malaise, headaches and nausea. *Currently, there is no evidence montmorillonite’s powerful adsorption qualities act outside the alimentary canal.

^ This product is a key component included in our 7 Day Cleansing Program.

INGREDIENTS: Colloidal Bentonite (U.S.P. GRADE) containing the active constituent montmorillonite super-refined with demineralized water as a vehicle.

1 quart

#19 Intestinal Cleaner

intestinal cleanerThe Vit-Ra-Tox Intestinal Cleanser is a finely ground powder of imported Psyllium husk and seed. As it contains primarily fiber and no laxative or herbal stimulants, it can be used on a daily basis to assist normal bowel peristalsis. (In contrast, laxatives or herbal preparations “stimulate” the peristaltic muscles of the bowel, and, if used regularly create a “dependency” and weaken normal colon function.) Psyllium has a hydrophilic (water-loving) action that softens hardened mucous lining the bowel wall, facilitating its elimination. Psyllium can help achieve a high fiber diet, which is so important in maintaining good bowel health, and is now recognized as an important component in reducing blood cholesterol.

Our #19 Intestinal Cleanser and #16 Detoxificant are ideal companion products, and we recommend they be used together for maximum detoxification of the alimentary canal.

This product is a key component included in our 7 Day Cleansing Program.

INGREDIENTS: Powdered psyllium seed and husks (Plantago Ovato Blond) with minute amounts of soy flour and magnesium trisilicate (U.S.P.) added.

10 oz. powder

#19A Herbal Supplement

herbal laxative supplementA natural herbal supplement (laxative) blending Cascara Sagrada, Aloe Curacao and licorice root in a base of dehydrated whole beet plant juice.

It is recommended to take two Herbal Supplement tablets the night before starting the Seven Day Cleansing Program. They can also be used daily while on the cleanse, but should not be used regularily for an extended period of time (more than one week). Experience has shown that people generally get better results from the Cleansing Program if they take Herbal Supplements with their final cleansing drink of the day. Herbal Supplements can also be used to avoid that "full feeling" when first using the #19 Intestinal Cleanser. Poor dietary choices, low fluid intake, and lack of exercise are factors that can directly contribute to constipation. Bowel regularity should be achieved and maintained through changes in lifestyle.

A sample of this product is a component included in the #59 Cleansing Kit for the Seven Day Cleansing program.

INGREDIENTS: Cascara Sagrada, Aloe Curacao, Licorice, and arrowroot powder.

100 Tablets

#22 Greenlife®

green life organic cereal grassGreenlife® is the original organic cereal grass product, produced since 1953. It is a 100% vegetable food, containing 92% dried extracted juices of organically grown cereal grasses: barley, oats, rye and wheat (no chemical fertilizers or insecticides used); and 8% papain, beets and sea kelp. The grasses are cut at the young, rapidly growing stage, when the maximum nutrition is in the blade. The juice is extracted from the grass, chilled, and dried to a powder by a vacuum dry process (near body temperature).  

Greenlife® is made without the use of fillers, binders, or synthetic drying agents, such as maltodextrin (sugar). Every known precaution is taken to preserve the integrity and freshness of the vitamins, minerals, and enzymes naturally present in the dried juice.

Greenlife® is bottled in amber glass bottles to block light, and sealed with nitrogen to prevent oxidation. We use cereal grass - not the grain - so there is no gluten, making it is safe for individuals with wheat allergies. Greenlife® is a concentrated product, retaining its natural balance as a complete all-food supplement. It is nontoxic in any consumable amount, and helps balance nutritional deficiencies resulting from consumption of devitalized and processed foods.

Greenlife® is available in tablets (#22),  and in powder form (#23).

This product is a key component included in our 7 Day Cleansing Program.

Greenlife® helps balance nutritional deficiencies resulting from the consumption of devitalized and processed foods.

INGREDIENTS: Dried extracted juices of Cereal Grass (Barley, Oats, Rye and Wheat) plus Papain, Dried Whole Beet Plant Juice, Sea Kelp and Vitamin C (to prevent oxidation of the naturally occurring vitamins and enzymes in the product).

360 tablets (450 mg)

#23 Greenlife® Powder

green life powderThis GreenLife® product is a powdered form of #22 GreenLife®, but does not contain papain. It is 95% organic cereal grass juice and 5% dried whole beet juice and sea kelp. Because it is powder, it is ideal for individuals with swallowing difficulties and may be mixed into liquids or simply sprinkled on food.

INGREDIENTS: Dried extracted juices of Cereal Grass (Barley, Oats, Rye and Wheat) plus Dried Whole Beet Plant Juice, Sea Kelp and Vitamin C (to prevent oxidation of the naturally occurring vitamins and enzymes in the product).

4 oz. powder form

#38 Calphonite

calphonite(A liquid Calcium-Phosphorous Supplement)

Calphonite is a unique, time-tested calcium supplement, containing essential metabolic cofactors: phosphorous, manganese and magnesium. Our patented process makes the calcium more soluble and available. In fact, calcium is absorbed 8 times more readily from Calphonite than it is from bone meal or regular di-calcium phosphate - appearing in the bloodstream within an hour and a half. 

Studies reveal that most Americans over the age of 30 are deficient in hydrochloric acid and do not have enough to properly digest and assimilate high protein and calcium rich foods. Our Calphonite provides liquid calcium in a naturally acidic state, allowing calcium absorption by those individuals lacking sufficient gastric hydrochloric acid levels. The need for easily assimilated dietary calcium is clearly evident in the prevalence of bone-related disorders.

INGREDIENTS: Demineralized Water, Montmorillonite, Di-Calcium Phosphate Dihydrate, Manganese Gluconate and Magnesium Gluconate.

15 oz. bottle

#41 Water Base Salve

water base salveThis Bentonite salve has been designed for external applications on itchy or severely congested tissues. Used as a skin poultice, mask, or body wrap it has powerful drawing and detoxifying properties. The water base assists in opening the tissue pores and facilitates a deeper cleaning. This salve will dry, so it is important to cover with moist bandages. Repeated applications will enhance the healing process.

INGREDIENTS: Demineralized Water, Bentonite.

12 oz. salve form

#43 Oil Base Salve

oil base salveThe Oil Base Salve uses Bentonite clay in a specially-formulated ointment containing camphor, eucalyptus and wintergreen oils. It can be used as a skin emollient and analgesic for soothing discomfort from superficial burns, sunburn, minor cuts, bruises, athlete’s foot, pruritus, dry eczema, skin abrasions, irritations, and other similar skin conditions. The drawing properties of Bentonite help to naturally clean and sanitize an infected wound.

INGREDIENTS: Zinc Oxide (U.S.P.), Oil of Camphor, Oil of Eucalyptus, Oil of Wintergreen (in a soothing emollient base of Lanolin, Petrolatum and Sesame Oil), with bentonite as excipient.

2 3/4 oz. salve form

#48 Whole Beet Plant Juice Tablets

whole beet plant juice tabletsThe beets used for this product are organically grown. The whole beet (leaves, stems, and root) is juiced, and the extract is vacuum dried without the aid of maltodextrin, a sugar that is used as a drying agent, to retain maximum quantities of the enzymes, vitamins and mineral factors.

This product, being a concentrate, is nutritionally potent. It takes 20 tons of beets to make 1 ton of beet powder. Therefore, all the nutrients present in the beet plant are present in the powder at 20 times the normal amounts. Unlike other sources of iron, the body assimilates iron from the beet root more easily than any other known food. Beets also contain potassium, magnesium, phosphorus, calcium, sulfur, iodine, vitamins and many trace minerals.

* This product is recommended for use during the 7 Day Cleansing Program. It is optional, and must be purchased separate from the #59 Cleansing Kit.

INGREDIENTS: High vacuum dried whole beet plant juice (including leaves).

150 tablets (400 mg)

#53 Wheat Germ /Flaxseed Oil

wheat germ flaxseed oilThese Wheat Germ/Flaxseed Oil capsules consist of 73% wheat germ oil, an excellent source of the Vitamin E complex; and 27% flaxseed oil concentrate, a rich source of essential, unsaturated fatty acids: linoleic and linolenic (omega-6 and omega-3). Vitamin E is an essential dietary component that is necessary for antioxidant activity in membranes. It regenerates other antioxidants (i.e. selenium and glutathione) after they become oxidized. The essential fatty acids must also be obtained in the diet, and are precursors for many hormones and metabolically active compounds.

Light, oxygen and high temperatures destroy Vitamin E and fatty acids very rapidly. Therefore, the wheat germ and flaxseed are pressed at a low temperature in the absence of light and oxygen. The oil is then encapsulated in a bovine gelatin capsule for easy consumption.

The natural Vitamin E in foods is destroyed during cooking and processing due to heat, light, air and freezing. Grains lose up to 80% of their Vitamin E content when milled. Commercially processed vegetable oils are low in Vitamin E. It has become quite clear that there is a need for Vitamin E supplementation in our modern diets.

 This product is a key component included in our 7 Day Cleansing Program.

INGREDIENTS: "Cold-pressed" Wheat Germ Oil and Flaxseed Oil in a gelatin capsule.

Available in two sizes:

Small 120 capsules (627 mg) Large - 360 (627 mg)

#57 Natural Source Vitamin C

natural source vitamin cOur Natural Source Vitamin C tablet contains 100 mg of natural vitamin C derived from dehydrated juice of the Acerola Berry (60 mg) and Wild Spanish Orange (40mg). These food sources provide the whole Vitamin C complex - bioflavinoids and other synergistic nutrients - factors not present in supplements that use ascorbic acid (isolated form of vitamin C). Our Natural Source Vitamin C has a 100 mg equivalent of ascorbic acid per tablet, supplying 166% of the Daily Reference Intake (DRI). However, it is naturally many times more potent than ascorbic acid, because it contains the entire Vitamin C complex.

Vitamin C is well recognized as essential for the formation of collagen, connective tissue that is required for normal maintenance, growth, repair, and healing of all living tissues. Vitamin C also functions as an antioxidant, and protects other antioxidants such as selenium and Vitamins A and E from becoming oxidized (inactivated) in the body. Since Vitamin C is constantly being utilized, it should be taken in small repeated doses throughout the day. Our chewable tablets are ideal for this purpose, providing easy and rapid absorption of Vitamin C complex.

 This product is a key component included in our 7 Day Cleansing Program.

INGREDIENTS: Dehydrated powder of the Acerola Cherry, Wild Spanish Orange, powdered Honey and Dried Blackstrap Molasses.

120 tablets (100 mg of Natural Source Vitamin C - not ascorbic acid)